Just read scientific American mind, an article on persuation is quite interesting. It basically says that there are 4 factors in super persuation, SPICE (simplicity, perceived self interest, incongruity, confidence, empathy)

1. Simplicity, simple to understand , easy to digest.
2. Perceived self interest, make sure that they think it’s for their beat interest.
3. Incongruity, using humour and surprises to lower their intellectual guards.
4. Confidence, leverage trust, brand, authority, price to your object of persuation.
5. empathy, to be perceived as caring for them.

Interesting points to check for anyone’s next talk or presentation. Read more on scientific American mind march/April 2010 issue.

3 thoughts on “ Superpersuation ”

  1. Pingback: MIGUEL
  2. Pingback: KYLE

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s