Thoughts and memories might be affected and changed by the act of remembering itself, different contextual remembering will result in different effects & changes at quantum level of our electric brain.
The quantum probability theory & uncertainty principle are now being tested and possibly applied on human cognition.
This might overturn our classical trust in memories and thoughts with great applications from legal process to false memories and even manipulative memory/thought adjustment.
Other words, we must realise how imperfect, inconsistent & ever shifting our memories and thoughts are as quantum mind manipulation/adjustment might be possible, whether by oneself or another deceitful party.